"Social MMO" a EUROWEB Next Change

EURO WEBSOFT

*Social MMO Company

"Social MMO" is the new tagline and position for a Flash MMO studio I invested, the company had a tough time over the last 18 months trying hard to curn out a winner in the Chinese web MMO market. The company have a strong development team and some portfolio of games on the "COMING SOON" board and a change of direction is good to enable the company to tap into a new space.

What's "Social MMO" ?

We started off about 19 months ago as a WEB MMO company specializing on web-base MMORPG online games. EUROWEB kick started with 1 studio in Beijing but quickly added another studio in Shanghai. Both studio started to develop a similar engine ( *BUSINESS TIP - In games development the 1st chance of failure is not being able to develop a right game engine that can scale and not having a game play mechanics that works. So getting 2 teams to do almost the same work is not a stupid move but buying an insurance for the company and to increase the success chances. ). We launched our 1st game but responce was slightly "cold" so we had to take the game back into the garage and tweak / cut / patch / paste / recolor / bend it and even kick it so it can take a breath of fresh air again to be relaunched.

We just launch the 1st truly Flash MMORPG online game in Facebook embedded within the frame walls of Facebook itself. It kick started in Facebook Taiwan as we can see that the market for MMO online games had already began in Taiwan where above 50% of MMO online games are linked one way or another to Facebook. Some MMO's are already hitting good success as well. Taiwan is probably the more mature Facebook MMO market for a more serious game play.

My next blog will be telling of what's next after Social Games in Facebook ?

1.) We saw that Flash MMO games development numbers are increasing as the web-base games potentials in China increased.

2.) We also knew that today if you are not part of either Facebook or the Apps store ( iPhone / iPad and/or Android ) you are outdated for certain.

3.) We knew that the Social Graphs is a new method of pushing and creating games.

We wanted to be in this space but not as another social games studio. We wanted to be running ahead of time even today we knew we were already slow in entering this market. We want to make our next product-lines in the fore front of the social graphs and tapping upon it in a new way. So we were looking for a NEW tagline for the company which will become our future direction and position.

"SOCIAL MMO"

In our initial investors pitch we mention the fact that Facebook social games is too simply repetitive games that have little entry barrier to competitions and that Facebook is a damn good games platform to launch, promote, push games and to acquire users. And that we believe the NEXT WAVE of games on Facebook would be MMO online games which have a much deeper game play and mechanics than current social games.

And we still believe in this trend to come soon on Facebook and all social networks.

Taiwan is a good example where every hard core gamer is on Facebook. In China Kaixin.com and RenRen.com top money earner are not just "Farm Game" but traditional Web-based MMO online games link to the social networks and OAK PACIFIC is betting heavily on this area. Yes ! we may argue that the Chinese SNS is just using the platform to channel huge amount of users to these games. Isnt one of Facebook key feature the "traffic" too ?

But MMO games developer is not doing enough to create the next generation MMO online games that is designed to have the winning features and the ability to tap the phenomenon success of social graphs. EUROWEB will try to enhance our MMO games from now onwards to truely tap into the social graphs and to come up with unique next generation MMO linked to social networks and become a truely unique "SOCIAL MMO STUDIO".