MYSPACE China Music Focus

MySpace.cn refocuses almost 100% on music in China in their new strategy to save their social network from failing. Will this new strategy work for MySpace in China ?

It should help them to have a good start if this were their original entry strategy into China. But today MySpace China is a little too late already. In the last 12 months MySpace China had gone through many transformation which had killed their audience practically. MySpace even said "sorry" to their members after a major face change which they eventually change it back again as many were not able to understand how to use it.

Although the original audience on MySpace China was not big but there was an audience around. Today their original audience are leaving as they felt they do not belongs to this new music community. Music is huge in China but China do not have a very huge indie music industry like the US and the West. Its a different game plan. MySpace China needs a plan that can maintain their core audience while being able to scale bigger. Music is not the key answer here as on every Chinese portal music had been a key offering. A huge chunk of Baidu traffics comes from music search and downloads, is MySpace China providing this ? Can MySpace China compete with Google music ?